Shopify is one of the most popular e-commerce setups around; that’s why so many ERP providers embed it in their systems. As a plugin, it does a lot of the technical heavy lifting for businesses so marketers can focus on more important tasks. But Shopify’s strengths also include an incredible selection of additional apps to...Read More
The marketing funnel isn’t a brand new concept in the marketing world, but it’s also not an extensively discussed topic commonly floating around in front-line sales. Instead, it’s a high-concept idea used by marketers to describe the overall process of converting a potential buyer into a consumer. But why exactly is it a “funnel,” instead...Read More
Competition between businesses is so much more serious today than it was just 10 years ago. As a result of this change, your business has to work harder and smarter to compete against a longer list of potential disruptors. At first glance, achieving this goal may seem straightforward; figure out how your competition does it...Read More
Welcome to 2018! The first quarter of a new year is often a time of reflection for those of us in business; we review last year’s position and decide how we can improve on it in the coming year. For many, that means assessing new tools and resources that may have the power to significantly...Read More
Storytelling has been an integral part of human existence for as long as humans have existed. It’s how we preserve our history, share our lore, and and pass important lessons down to the people who out survive us. Most people can agree that without storytelling, humanity would simply not be where it is today. “Okay,”...Read More
“Disruption takes a left turn by literally uprooting and changing how we think, behave, do business, learn and go about our day-to-day.” This quote, pulled from a Forbes article written by Carolyn Howard, sums up the heart and soul of disruption, one of the most quickly-growing development strategies to date. We see it all the...Read More
In today’s digital atmosphere, paying for things online is commonplace. Smart consumers focus on taking steps to keep their personal and financial information private and secure when conducting online transactions. Businesses that offer online payment transactions must also be diligent with their Internet payment technology and ensure their customers feel confident in submitting information. Based...Read More
Keeping your team productive while at the office comes with it’s own benefits and challenges. On the plus side, you have your entire time operating under one roof, making communication readily available. You can hand off physical items, and clarify much easier when in-person. However, working in an office environment comes with it’s own set...Read More
Your business’s website can make or break your company’s success. Before you can launch it, however, you must decide what kind of server you want for your website. You can make the best decision for your company and your budget by discovering the pros and cons of virtual private and dedicated servers. Virtual Private Server...Read More
Podio calculation fields can be used to take the platform to the next level. These field types are not just simple math; they allow an experienced user to use a simplified version of JavaScript to all kinds of things. They can be utilized like a conditional statement – only pulling the needed information into a...Read More
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