Category

Tools of the Trade
What is Podio? Podio is a work management solution that allows businesses to completely customize and integrate their management software. What does that mean exactly? Instead of building a one-size-fits-all management software, Podio allows users to make their own.   HOW DOES IT WORK? Podio is a platform that provides structure and elements so you...
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Provide a 360° view of your business by using Podio integrations for marketing. With Podio, you can now run email campaigns, post on social media, and import data all in one place. 1. MailChimp MailChimp allows users to automate email marketing messages, manage campaigns, and generate detailed reports. Integrated with Podio, users can segment lists...
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Building or managing your own website? Here are our recommendations for WordPress plugins that are universally helpful, no matter what your industry is. YOAST SEO What it does Yoast’s SEO plugin allows users to easily optimize their webpages. Easily edit meta and title tags, image information, and desired keywords all in one place. Yoast SEO...
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The biggest mistake small businesses make is thinking like a small business. WHAT IS STRATEGIC PLANNING? You may have heard the term floating around, but what exactly does it mean? Strategic planning is making thoughtful, organized decisions that ensure a business’ success at a growing rate. Strategic planning clearly defines a business or organization’s mission, their...
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Starting a marketing campaign without defining a business’ target audience can be like sending a boat off without any navigation tools.   Your audience can determine the success of your business, so make sure your business is targeting the right people. How do you determine the ‘right’ people? Follow our tips below! 1. REDEFINE You...
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1. TAKE A CLASS Learn a new skill that will help improve your business. Websites like Skillshare and Lynda offer a variety of classes ranging from SEO fundamentals to basic accounting to social media marketing. 2. ATTEND A NETWORKING EVENT Whether it’s an event or expo in your industry or a meetup, spreading your feelers...
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Save time and money with these free (or almost free) resources. Social media campaigns can add up quick. With so much content being produced, it’s impossible to do a photoshoot or design an icon every day. Save time and money with these free (or almost free) resources. stocksnap.io Need non-cheesy stock images? Stocksnap has a...
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If you are struggling to stay on top of your workload, you are not alone. It is a problem every business faces as it grows. Whether that is keeping paper work in order, getting updates on task, starting a marketing outreach campaign, or just being overwhelmed with a need to get organized: Defined Ventures, Inc....
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Inevitably, your business is going to need to migrate to a more comprehensive platform.   Basecamp vs. Podio Which is the right fit for your business? It’s no secret that small businesses love Basecamp. It’s a fast, easy, and cost-effective solution to managing clients and projects on a small scale. It does, however, have it’s...
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If you find yourself sifting through pages of project comments, unaware of how much time is being spent on each client, and/or getting lost in your project management system, your company has outgrown your current software.   Finding the right project management system involves striking a happy balance between two goals: 1) providing a user-friendly...
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About Us

We are a team of business consultants, software engineers, and designers, that help stressed-out businesses strategize, streamline operations, and automate processes.